As project manager of the branding team for the York/Sheridan Design Grad Show 2010, I was responsible for creative direction of the brand and enforcing the essence of the brand through to all applications including signage, web and print. I also created the custom typeface, Hudson, to carry the serious but friendly voice I wanted [...]
Hudson is a custom typeface originally drawn for the York/Sheridan Grad Show 2010. Specimen in progress. Commercial licensing, please contact me.
With Anton Jeludkov and overseen by Paul Sych, I created the identity and exhibition for this years York/Sheridan Bachelor of Design Student Work Exhibition. Our theme this year is Formation so I wanted the typography to form in various ways to reflect the range of work exhibited. There are two different wordmarks, both built from [...]
An exploration in creating a ‘voice’ in the viewer’s heads using Flying Lotus’s Massage Situation from his Reset EP and the old vector arcade game style.
Animated Short – School Project
In the YSDN Communication Design 2 class, we were tasked with redesigning a festival’s identity. I took Pictoplasma NYC, the first of the Pictoplasma conferences in North America, and focused on it’s ‘invasion’ of New York through character design. I thought of the different materials that make up a city and transformed them into little [...]
A concept map of Lego as a medium for children. This was for an interactivity course and I wanted to explore how a child interacts with and expresses themselves through a toy medium like Lego.
A1 Poster Size
T-shirts hand-screenprinted by myself and sold in a local clothing boutique.
Personal Brand
