Author Archives: INVDR

YSDN Grad Show 2010

As project manager of the branding team for the York/Sheridan Design Grad Show 2010, I was responsible for creative direction of the brand and enforcing the essence of the brand through to all applications including signage, web and print. I also created the custom typeface, Hudson, to carry the serious but friendly voice I wanted [...]

Hudson

Hudson is a custom typeface originally drawn for the York/Sheridan Grad Show 2010. Specimen in progress. Commercial licensing, please contact me.

Formation

With Anton Jeludkov and overseen by Paul Sych, I created the identity and exhibition for this years York/Sheridan Bachelor of Design Student Work Exhibition. Our theme this year is Formation so I wanted the typography to form in various ways to reflect the range of work exhibited. There are two different wordmarks, both built from [...]

Massage Situation

An exploration in creating a ‘voice’ in the viewer’s heads using Flying Lotus’s Massage Situation from his Reset EP and the old vector arcade game style.
Animated Short – School Project

Pictoplasma NYC

In the YSDN Communication Design 2 class, we were tasked with redesigning a festival’s identity. I took Pictoplasma NYC, the first of the Pictoplasma conferences in North America, and focused on it’s ‘invasion’ of New York through character design. I thought of the different materials that make up a city and transformed them into little [...]

Things I Love to Collect: Tiger Fleece

I’m generally very picky about the materials I wear and there’s no company I love more for textiles than CYC Design Corp. CYC does the textile manufacturing and garment production for quite a few companies (Supreme) as well as their in-house lines: wings&horns, Reigning Champ and Spruce (RIP). The fleece that they use is probably [...]

The Halloween Costume

1080i and 720p animated short

Space-Time

10 sec stop-motion short

LEGO Study

A concept map of Lego as a medium for children. This was for an interactivity course and I wanted to explore how a child interacts with and expresses themselves through a toy medium like Lego.
A1 Poster Size

T-Shirts

T-shirts hand-screenprinted by myself and sold in a local clothing boutique.
Personal Brand